Why Do Consumers Buy Counterfeit Luxury Brands?
نویسنده
چکیده
Vol. XLVI (April 2009), 247–259 247 © 2009, American Marketing Association ISSN: 0022-2437 (print), 1547-7193 (electronic) *Keith Wilcox is a doctoral candidate in Marketing (e-mail: [email protected]), and Sankar Sen is Professor of Marketing (e-mail: [email protected]), Baruch College, City University of New York. Hyeong Min Kim is Assistant Professor of Marketing, Carey Business School, Johns Hopkins University (e-mail: chkim@ jhu.edu). The authors thank Thomas Devanney and John Lee for their assistance with stimuli design. Financial support from the Research Foundation of the City University of New York in the form of a PSC-CUNY grant is gratefully acknowledged. Finally, the authors thank the three anonymous JMR reviewers for their constructive guidance. Chris Janiszewski served as associate editor for this article. KEITH WILCOX, HYEONG MIN KIM, and SANKAR SEN*
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